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Coffee brand offers designer variant with Wendell Rodricks

By on January 05, 2017
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Coffee brand offers designer variant with Wendell Rodricks

Sussegado Coffee India launched a gourmet coffee called Devi Catwalk by Wendell Rodricks, a premium, shade-grown Arabica coffee from the hills of Coorg. Wendell Rodricks has designed the label for the latest offering from the coffee brand.

Using traditional European drum roasters, the coffee goes through a slow roasting process which enables it to gradually open and reveal all the aromas and flavours. The roast level is taken to medium, where the coffee offers the richest cup. After grinding the roasted coffee beans to a medium fine size, it is seasoned with a pinch of finely ground cinnamon and Madagascar vanilla which elevate its character to a smooth and soothing finish.

Devi Catwalk is a completely natural product, without preservatives or artificial flavourings. Wendell Rodricks said, “I have just had my first sip of Devi Catwalk coffee and am delighted that Devi has created a designer coffee rich in aromatic flavour and texture as smooth as silk with the body of velvet on the palate. When I first met Laszlo, I knew we would be a brand fit. He is such a charming man with a love for the refined things in life.” Hungarian native Laszlo curates some of the finest selection of Indian coffees and also harvests truffles in Europe. The brand is named after his wife Devi.

Goa’s top fashion designer added, “I was floored by her natural Bengali beauty, poise and grace. The result of our meeting is this designer gourmet coffee. The flavour is better than a regular espresso with the refined subtle under taste of cinnamon and Madagascar vanilla. When I designed the label for this stylish coffee, I immersed myself in a coffee that suits modern tastes with a label that jumps out of the shelf like couture does. I wanted colour, youth, bling. The label design creates a cultural identity of its own. Indian yet international, just like the Devi Wendell Rodricks Catwalk gourmet coffee.”

The product is available at top chain retailers around the country and by early 2017 at many individual gourmet shops across India. It will also be available online on Amazon, Flipkart, Snapdeal, Gift Tease, Taste Bells and other gift and gourmet online portals.

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