Godrej launches washing machine with allergen protection

By on September 20, 2017
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Godrej launches washing machine with allergen protection

Godrej Appliances, one of India’s leading players in home appliances, recently launched its range of front load fully automatic washing machines under its brand Godrej Eon.


This range of machines comes equipped with a new feature called Allergy Protect, a superior wash programme certified by Allergy UK. Allergy Protect focuses not only on removing visible stains from clothes but also invisible allergens and bacteria, allowing for a pristine wash. It consumes less energy and water as it features another ground-breaking innovation - eco-balance technology, which optimises water and electricity consumption depending on the size of the load.
The new range of washing machines is designed with various other distinctive in-built features that together redefine the concept of cleaning. It has 15 unique wash programmes to cater to diverse laundry needs, an anti-crease function to ease ironing and a rapid 15-minute wash programme that offers a short and convenient solution for less soiled clothes. It also packs a powerful wash with three levels of stain selection and a foam protection system for better detergent removal.
National sales head at Godrej Appliances Sanjeev Jain explained, “We have always been at the forefront when it comes to providing different solutions in washing machines. We were the first to introduce toughened glass lids, colour options in washing machines, steel drums in semi-automatic washing machines, water and power sensing Dynamic Aqua-power Control (DAC) and ultra-sonic wash technologies. With our new technologies, Allergy Protect and Eco Balance in our front load washing machines, we have raised the bar on innovation even higher. We are already among the fastest growing brands in the washing machine category and with this new range, we intend to consolidate our position.”
Product group head Rakesh Sial added, “The prevalence of bacteria and allergens in clothes can lead to severe skin diseases especially among children as they are more prone to infections. For a thorough wash, we need to focus on the visible as well as the invisible contaminations on the clothes. Furthermore, water conservation has become a global need. To combat these critical issues while focusing on the health of the consumers, we have enhanced our washing machine range with our foray into the front load fully automatic category. Godrej Eon front load washing machine promises to make washing clothes a delightful and healthy experience and provide complete convenience to the consumers.”
The new range is available in capacities of 6kgs and 7kgs.

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