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Maserati brings ultra luxury SUV experience to Goa

By on December 23, 2017
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Maserati brings ultra luxury SUV experience to Goa

Maserati India recently showcased its super premium sports-utlity (SUV) Levante to Goa at an event attended by the company’s head of operations Bojan Jankulovski and principal dealer Petal Maserati Sukhbir Bagga at Cidade de Goa .


Marketing and public relations manager Vinith Shetty said, “We are actually doing a preview of Levante for Goan market. This preview is a part of our go-to-market stratergy. Prior to this, we did a preview  in Pune and Bhopal as well.”
Maserati is a highly niche manufacturer of ultra-premium cars. All its cars are manufactured at its three plants in Italy. The company has showrooms in India’s metros . To reach customers in smaller markets, Maserati has adopted the go-to-market stratergy.
Shetty continued, “Levante is the first SUV by Maserati in the world. This highly premium car is priced anywhere from `1.45 crore to `1.8 crore (ex-showroom). For the Indian market, Levante is fitted with a 275hp, three-litre V6 turbo diesel engine, which is combined with the Q4 intellegent all-wheel drive system. This  system can transfer torque between the axles instantaneously when required. The diesel-powered Levante covers 0-100 km/h in 6.9 seconds.”

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