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Hangyo launches celebration box to mark 15th anniversary

By on February 21, 2018
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Hangyo launches celebration box to mark 15th anniversary

Hangyo Ice Creams celebrated its 15th year by winning six prestigious national awards at the Great Indian Ice Cream and Frozen Dessert contest by Dupont. It completed its anniversary on February 14.

Managing director Pradeep G Pai said, ‘When innovation is shaping the food industry, we plan to innovate at all levels – product, research and development, marketing, testing etc. We plan to penetrate  new markets with innovative products while appealing to our core consumers through innovation.”. 
Hangyo Ice Creams opened its doors to the public in 2002. Since then, there has been no looking back. With humble beginnings in Karnataka, it has now grown into a `100 crore entity. Every product undergoes several tests after which a pilot study is conducted with people from different demographics for a blind test. The ice cream is then marked by respondents for taste, appearance, texture, smell, VFM, etc.
Hangyo has been successful in reaching seven states. The network has grown to include clients, customers and distributors across Karnataka, Kerala, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra and Goa.
Hangyo introduced its new celebration box to mark its 15th anniversary. To honour the seven states it is present in, it is introducing the authentic flavours native to every state. The celebrations box will contain ice creams from following states Karnataka – Mysore Pak, Goa – Peanut Caramel, Kerala – tender coconut, Tamil Nadu – filter coffee, Andhra Pradesh – payasam, Telangana – qubani ka meetha and Maharastra – shrikhand. 
The limited edition celebration box is also available in cups of 125 ml each.

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