Goa Miles

Goa Kings Maxx and SJJ XXX Vodka to hit shelves

By on May 08, 2018
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Goa Kings Maxx and SJJ XXX Vodka to hit shelves

Viking Ventures recently launched the Royal Oak Gold Edition of its popular whiskey. It has also made headlines across Goa and India with the The King’s Mansion coronation.


The new strong variant, Goa King’s Maxx, has been introduced under the brand umbrella of Goa King’s and is available across Goa and Maharashtra, followed by the rest of India. The beer is brewed in Goa and has a signature taste. Last year, the group won the Iconic Brands Of India award for Goa King’s Premium Pilsner and intend to emulate the same success with its new stock keeping unit Maxx.


XXX Vodka would be the group’s first launch in the clear spirit space, but with strong market understanding and production capabilities at bay, the company is confident to make a solid mark across the country. The startling red bottle holds one of the best Polish vodkas available on the market. With the brand, the company wants to open up the best international experiences to the Indian market. 


Viiking Ventures has proved time and again that it strives for excellence and business innovation. The group is building strongholds in the fast-moving consumer goods space, hospitality, entertainment, realty, sports, aviation and philanthropy. The dynamic enterprise has been picking up some serious speed with major acquisitions. Playboy India, Goa Kings, Planet Hollywood and Goa Premium are just some of brands the group portfolio boasts of.


Royal Oak Whisky is made with select aged Scotch produced in the heartlands of Scotland and blended with two decade old Indian Malts in aak barrels with oak chips in Goa. The aromatic flavour of the blend is filled with woody whiffs and offers a warm rich finish. Delicate to the palette, it offers a truly royal feel justifying its name.


Chairman Sachiin Joshi said, “It is indeed a proud moment for our organisation with the launch of these two new beverage brands in India. SJJ XXX Vodka and Goa Kings Maxx have been produced keeping in mind the Indian market. Over the years, we have perfected quality brews and spirits. To see an idea shape up into a fine blend, it’s an amazing experience, and with all the research and innovation we have invested I am sure that this would be a sure hit with Indian consumers.”


Group CMO of Viiking Ventures Manoj Asrani added, “We explored the Indian market, the Indian palette and the choicest of ingredients. We’ve been using innovation and creativity to create quality and flavourful products that are liked by Indian consumers. We saw an opportunity in the Indian vodka market and launched SJJ XXX Vodka. Using our existing market outreach strategy for Goa Kings and Royal Oak Whiskey, we aim to achieve market penetration of more than 75 per cent within first month of the launch.


The product is currently available in Goa and Maharashtra and will soon be present pan India starting from Delhi, Punjab, Haryana and Madhya Pradesh.

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