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Goa’s Ileana D’Cruz brand ambassador for Fiji Tourism

By on October 19, 2018
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Goa’s Ileana D’Cruz brand ambassador  for Fiji Tourism

Tourism Fiji recently unveiled its new brand campaign in India #BulaHappiness with brand ambassador Ileana D’Cruz.

The Bollywood starlet from Goa launched the campaign video in Mumbai with Fijian high commissioner Yogesh Punja, regional manager of Asia Kathy Koyamaibole and country manager of India Seema Kadam.

The South Pacific island nation boasts beautiful white beaches, clear blue waters and sunny skies, with a warm culture and impeccable hospitality spread across all of its 300 islands. The Tourism Fiji campaign highlights this beauty, with the video showcasing D’Cruz’ experience during her visit at some of the best places in the country, enjoying ‘unparalleled experiences’.

The campaign was launched at the Fiji Roadshow at India’s metros – Mumbai, Delhi, Kolkata and Bangalore, with Tourism Fiji partners Fiji Airways, Fiji Marriott Resort Momi Bay, Matamanoa Island Resort, Namale Resort & Spa Fiji, Sofitel Resort & Spa Fiji and The Pearl Resort. These companies highlighted why Fiji is the next big destination for Indians.

Tourism Fiji brand ambassador D’Cruz said, “I love travelling and Fiji has always been on my travel bucket list. Associating with Tourism Fiji is not only a great opportunity, but also a novel and unparalleled experience. Fiji is not only about the beautiful beaches, but the food, culture, people and adventure, which all together make this gorgeous place one big playground for the entire family. Shooting for this campaign in Fiji was one of the most memorable and unforgettable experiences I have ever had.”

Country manager Kadam added, “India holds a lot of potential for us as far as tourism is concerned and a lot of focus is driven towards the growth of the market. From 2016-2017, there has been a 30 per cent increase in Indian nationals visiting Fiji. During the first quarter of this year, we recorded a rapid growth of 27.8 per cent as compared to 2017, making India one of the fastest growing tourism source markets for Fiji. With Ileana as our brand ambassador, we aim to showcase through this campaign video, a first-hand experience of what Fiji has to offer and hope that more and more Indians experience what this beautiful country has to offer.”

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