IBFW: Ramping Up Resort Wear

By on November 09, 2015
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IBFW: Ramping Up Resort Wear

The second edition of the Gionee India Beach Fashion Week at The Lalit Golf & Spa Resort in Canacona saw a range of well-known and upcoming designers from Goa and across India showcase their latest in resort wear and destination bridal couture. VIVA GOA takes a peek at the new trends for the season

It was hot and sultry, and we’re not talking about the weather. The Gionee India Beach Fashion Week (IBFW) sent temperatures soaring at its second edition, as some of India’s best designers worked the mercury with their creativity.

With the wedding season coming up, bridal wear took centre stage. Designs were aimed at the destination bride, the woman of the moment who knows exactly what she wants. As Goa continues its reign as one of the top wedding destinations for national and international couples, the cuts, colours and styles reflected the glamour of the big day, the laid-back feel of the destination and the latest in wedding trends.

Conceptualised by brand capitalisation company UVAR Global, Gionee’s IBFW aims to be Asia’s biggest show for beach, resort and cruise fashion, with a special segment dedicated to the destination wedding market. This year’s show was powered by fashion social network Roposo, with online store Shopclues.com as the official e-commerce partner, at The Lalit Golf & Spa Resort in Rajbaga, Canacona.

VIVA GOA was the lifestyle magazine partner for the event.

Read the full article in 'Viva Goa' magazine copy.
Viva Goa magazine is now on stands. Available at all major book stalls and supermarkets in Goa.

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