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BMW India launches Smart Video app for service and repairs

By on October 22, 2019

As a first in the Indian luxury car segment, BMW India has introduced BMW Smart Video, an exclusive app-based smart video and image solution where customers can give real-time approvals for service and repairs.

The app has already benefitted more than 10,000 customers and received excellent feedback. Through the app, dealership technicians can create a video of the vehicle explaining the service / repair requirements and share the quotation online. Customers receive a link where they can understand the service requirements and approve the quotation online without having to visit the dealership again.

President and chief executive officer of BMW Group India Rudratej Singh said, “BMW is a hugely successful brand not only because of its

best-in-class products, but also because of its unparalleled after sales service standards. Trust and transparency are the core BMW values that naturally extend in all our customer interactions.

“Leveraging new-age digital solutions, we are building numerous services and solutions that will further enhance interaction between our customers and their beloved machines. BMW Smart Video is a fine example of how an innovative solution helps our customers easily understand the technical aspects of their vehicles and its servicing.”

Customer satisfaction is a constantly evolving concept and demands continuous innovation. Committed to this goal, BMW India after sales regularly comes up with new solutions for its customer. The team’s digitisation drive aims to provide a seamless and integrated experience to customers.

Already live in 50 countries in the BMW network including Australia, the US and the UK, the app is currently available at BMW dealerships across India including Bavaria Motors in Goa.