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Kewal Kiran launches Autumn-Winter collection

By on May 07, 2019

Kewal Kiran Clothing recently unveiled the Autumn Winter collection for its five major brands – Killer, Integriti, LawmanPg3, Easies and recently acquired women’s wear brand Desi Belle at Park Regis Hotel in North Goa. The company is showcasing this collection at the 17,000 square foot venue for distributors and large format stores.

Killer continues to dominate in terms of brand recall and revenue contributions while LawmanPg3 is the second largest brand in the portfolio and Integriti is picking up fast.

Desi Belle’s first official collection after its acquisition was also unveiled, based on fusion wear. Focusing on style and functionality with attention to detail, the brand makes desi apparel for the modern woman, designed to fit different personalities. Kewal Kiran is expecting `250 crore revenue from Desi Belle in the next five years.

The collection includes smart casuals for office, elegant festive wear and warm apparel for the winter, using superior fabric to redefine the art of desi fashion.

The aim is to create ageless trends for the self-confident woman for all seasons.

Chairman and managing director Kewalchand P Jain said, “This is the largest event any branded apparel player has ever hosted. We are committed to the growth of our brands with our distributors, multi-branded outlets, exclusive branded outlets and large format stores like Future Retail, Lifestyle and Shoppers Stop. This launch event will definitely give our distributors and other channel partners a platform to experience all our products in one place on such a scale and this is going to be the biggest boost for bookings for the next season.”